Last updated June 20, 2020
What is a Cookie?
A cookie is a small file with a unique identifier that is transferred to your browser through our Site. Cookies allow us to remember users who are logged in, to understand how users navigate through and use our Site and the information and services we make available through our Site (collectively, our “Services”), to improve and measure our advertising campaigns (including on third-party sites and applications), and to secure and protect our Site and Services.
Types of Cookies
- First and Third-Party Cookies. We use both first-party and third-party cookies on our Site. Whether a cookie is ‘first’ or ‘third’ party refers to the domain placing the cookie. First-party cookies are those set by a website that is being visited by the user at the time (e.g., cookies placed by adaptivebiotech.com). Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website, this would be a third-party cookie.
- Persistent Cookies. These cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
- Session Cookies. These cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
- What Cookies Do We Use and Why?
We use Strictly Necessary, Performance, Functional, Targeting and Social Media cookies. For some Sites, we may use one or more categories of cookies listed below and we may or may not use all below cookie categories for all Sites. You can see the precise cookie categories and cookies implemented on each Site by viewing the cookie list at the end of this policy.
- Strictly Necessary Cookies. These cookies are necessary for our Site to function properly and cannot be switched off in our systems. Without these cookies, we cannot respond to your requests or provide you with the services your request or access on our Site. For example, we use these cookies to do the following: to remember information you have entered on forms during a web browser session; to identify you as being logged into our Site; for security purposes; and to route users to specific applications or specific servers. You can set your browser to block or alert you about these cookies, but if you do so, some parts of the site will not function properly.
- Performance Cookies. These cookies collect information about how you use our Site – e.g. which pages you visit and if you experience any errors. They allow us to count visits and traffic sources so we can measure and improve the performance of our Site. For example, they help us to know which pages are the most and least popular and see how visitors move around the site. Some of our performance cookies are managed for us by third parties. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.
- Functional Cookies. These cookies enable our Site to provide enhanced functionality and personalization. For example, we use these cookies to remember settings you’ve applied, such as language, to provide and show embedded videos and content, and to make available certain other features. Some of these cookies are managed for us by third parties, including by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
- Targeting Cookies. These are third-party cookies that allow us to better reach you with relevant ads and content—both on our Site and on third-party websites, apps and online services—and to measure and improve our advertising and marketing. These cookies enable third-party ad companies to track your visits to the Site, as well as other websites, apps and online services, which they use to understand your interests and activities in order to provide you more relevant ads on behalf of us and other companies. If you do not allow these cookies, you will still see ads online, but they may be less relevant to you.
- Social Media Cookies. These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. Similar to targeting cookies, they may enable these third-party companies to track your track your visits to the Site, as well as other websites, apps and online services, in order to understand your browsing activities and interests. Some of these third-party social media companies may make available certain privacy options to you with respect to their services and information collection; you should check their respective privacy policies for more information. If you do not allow these cookies you may not be able to use or see these sharing tools on our Site.
How to Change Your Cookie Preferences.
You may opt out of certain cookies on our Sites using our cookie settings tool, as well as by adjusting your browser settings. As discussed above, opting out of certain types of cookies may affect the functionality of our Sites and may prevent you from being able to access certain features on the Sites.
Cookie Settings Tool.
You can review or change your preferences for most third-party cookies and tags on our websites by adjusting your cookie settings:
Please note, that your preferences are applied on a browser and device basis. So, you will need to set your cookie preferences for each browser and device you use to access our Site. Further, if you subsequently delete cookies, your preferences may be lost and need to be reset.
How to Delete and Block Our Cookies through Browser Settings
You may delete, review and block cookies by adjusting your browser settings. However, if you block all cookies (including essential cookies), you may not be able to access all or parts of our Site. Please see the links below for more information on how to manage cookie settings for certain browsers:
- Firefox | “Private Browsing” and managing cookie settings: learn more
- Chrome | “Incognito” mode and managing cookie settings: learn more
- Internet Explorer | “InPrivate” mode and managing cookie settings: learn more
- Safari | “Private Browsing” and managing cookie settings: learn more
For further information about cookies, including how to see what cookies have been set and how to manage and delete them, please visit: www.allaboutcookies.org.
More Information on Third-Party Ad Networks.
For more information about how third-party cookies are used for targeted advertising and how to opt out of certain third-party advertising related cookies, please go to these self-regulatory advertising industry organization websites:
- U.S.: Digital Advertising Alliance’s Consumer Choice Page and Network Advertising Initiative Consumer Opt-Out
- Canada: Digital Advertising Alliance of Canada’s Opt-Out Tool
- European Union: European Interactive Digital Advertising Alliance
Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/.
Please note that on the Site, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (also called IP-masking).